Author Archives: Deneen

Leaving home.

  Dear friends, Three years ago today, I flipped a sign and unlocked a door and, that simply, Neena was. Opening the door on January 22, 2011 was a simple act, but the road to Neena was full of adventure … Continue reading

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Since we opened the store nearly three years ago, we have been awed and inspired by women of all ages, shapes, sizes and fitness levels who have embarked on and completed challenging training journeys. Last week, we put out a … Continue reading

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The Lizard and I

What follows is a partially true account of how an unexpected encounter with a frilled lizard literally changed my life – for the better. I’m not entirely sure how he ended up on my windowsill, but one morning as bacon … Continue reading

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Annie Get Your Gun

* this blog post is an excerpt from the talk that Deneen gave at the DreamBank Madison on February 7, 2013. So, I was a dramatic child (those of you who know me, I know, shocker!). So that means that … Continue reading

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It’s going be one of those weeks where I wonder how it’s all gonna happen. There’s a mental to-do list that keeps changing by the minute, an actual to-do list for the week, a grocery list, a packing checklist, and … Continue reading

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Spring Fever

Eighty degrees in March, tulips and daffodils come and (nearly) gone already, snow shovels standing idle. It’s not been a typical Wisconsin spring and we have no problem with that. We’re embracing all the fashion fun that comes along with … Continue reading

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It’s official . . . October 9 is a good day.

What an incredible response! Thank you to everyone who participated in our little contest by submitting an answer (or two or three or more) to the question: Why is October 9, 2010 a significant date on the Neena calendar? We … Continue reading

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You see, we move people to poetry

Some clothing stores are tickled when they receive and special call or note or Facebook post from a satisfied and grateful customer. And so are we. Absolutely. But c’mon, when a loyal and devoted shopper crafts a work of art … Continue reading

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Rock on and love your mama.

Tonight I ventured over to the Middleton Fire Station and spent 45-minutes sweating. Punching the air, kicking the air, jumping in the air. Basically doing anything that deprived my lungs of air. I did it with some very fit women … Continue reading

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Oh, Summer, get over yourself. Stop playing hard-to-get.

Here at Neena, and we imagine everywhere else in Wisconsin, we’ve started to wonder if we are in a season warp. Where exactly is summer? We have strappy maxi dresses we want to wear with sandals that let our toes … Continue reading

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